The Italian Yellow Directory project aims to be a bridge between Emirati and Italian businesses

One of the most interesting projects that will be promoted by the Italian Office of Chamber and Commerce in the United Arab Emirates is the Italian Yellow Directory. The project, which will be launched in the month of June 2022, works as a direct bridge between Italian companies from several sectors and the various operators in the Gulf region. It is important to highlight that this is the first project of this type to appear in the Gulf region and that its main objective is to create contacts, offer visibility and presence to all Made in Italy products. so that new and concrete business opportunities for the Italian companies will be created.

This ambitious project, which is the result of both experience and knowledge of the territory, thanks to the 20-year presence of the Italian Office of Industry and Commerce in the UAE in the region, will not have no time limit. As a result, it will become a real and true point of reference for Gulf Operators. The so-called Made in Italy is widely appreciated in these countries and the project will work as an accelerator of the already existing tendency to buy Italian products.

This project, which will become the reference point of the so-called Made in Italy for the Gulf region, will offer and include several services. First, the B2B platform will be promoted throughout the Gulf, on which local operators will be able to search, find and view Made in Italy products and services.

In addition, it will have a representative office in Dubai and some business representatives on site, as well as a secretary in the Italian office of industry and commerce who will support businesses. The first will be the “guarantor” of the delicate phase of entering the market, which is essential to gaining credibility and accelerating contacts; while the latter will involve the presence of reference personalities on site who will be dedicated to managing contacts since the professional image and the face-to-face relationship are very important in the region. It should also be added that the selected companies will be able to count on legal, tax and customs support. Finally, a Marketing team made up of specialized personalities will be dedicated full-time to promoting the platform through targeted actions in the network towards the use of specific activities in the main social networks and information and marketing campaigns.

The promotion of the Italian yellow directory platform in the Gulf will be carried out in five Gulf countries, namely Saudi Arabia, Bahrain, Kuwait, Oman and the United Arab Emirates. It should be noted that the marketing activity will not only be centered on the areas of competence of the Chamber of Commerce, but will also allow the platform to be indexed in other countries not necessarily limited to the Gulf, with the consequent possibility that d ‘other operators ‘outside the Gulf’ can contact the companies.