Is it time to “start a movement” in your business?
OPINION: One of the things I’ve noticed about some of the most successful business people in the world is that they don’t just focus on making money.
Instead, they often “start a movement”.
Here is a good example
Passionate about organization since her childhood, Marie Kondo began her activity as a storage consultant at the age of 19, a university student in Tokyo.
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Today, Kondo is a renowned storage expert helping people around the world transform their cluttered homes into spaces of serenity and inspiration. From years of research and experience working with hundreds of clients has emerged a unique approach to tidying up: the KonMari ™ Method ️.
Designed to help you never burden yourself again, Kondo’s teachings center on the unique method selection criteria – if something brings you joy, keep it!
Kondo is the author of nine books in Japanese on storage and organization.
His first book The magic of storage that changes life has been translated into 44 languages including English, Chinese (Simplified and Traditional), French, German, Italian, Portuguese, Russian and Spanish to name a few, which have sold over 13 million copies worldwide.
His first television show, Cleaning with Marie Kondo was Netflix’s No.1 non-fiction release in 2019 and won seven award nominations – two Emmys, three Critics Choice Awards, a Realscreen Award, and a TCA Award.
In 2015, she was also listed as one of the Time 100 most influential people in the magazine. Kondo was featured in Temps, The New York Times, The Wall Street Journal, The London Times, Vogue Magazine, Jimmy Kimmel Live!, The Late Show with Stephen Colbert as well as on many major Japanese television and radio programs.
On his website, I noticed the words “Join the movement”.
So, by focusing on ‘starting a movement’, Kondo achieved remarkable financial success and at the same time became very well known.
You may want to consider doing something similar yourself in your own business …
So instead of just selling products or services, you are “starting a movement”.
Here are some ideas to achieve this:
1. Think about how people’s lives improve when they buy your products or services.
2. How could you “start a movement” to help many other people improve their lives in the same way?
here is an example
Merry Maids is a cleaning company in the United States.
They will send one or more people to your house to clean it.
Their main goal in the beginning was to help people enjoy a clean house. They therefore sold a “clean house” like most of their competitors.
Then they changed direction.
Instead of selling a “clean house,” they instead focused on how people’s lives were improved by using their home cleaning services.
A huge benefit of hiring a professional cleaner to clean your home is that you now have a lot more free time on hand. (Because you didn’t have to spend hours of your time doing the housework yourself.)
Merry Maids started telling their potential clients that they were selling “extra leisure time to busy executives and professionals” and their sales skyrocketed.
The “movement they started” was to help people free up more time in their lives that they could now use to do more fun and enjoyable things.
Here is another example
Jonathan Stark is an expert in value pricing.
Stark works a lot with professional service providers and has started a movement to get them to stop billing their time by the hour.
As he says on his website: “Stop trading time for money”.
If you’re like most people I work with, you charge your clients by the hour for your time.
Hourly billing for professional services is a horrible practice for everyone involved. It devalues the consultant’s expertise and encourages distrust of the client because the financial incentives of both parties are misaligned.
Instead, Stark recommends that they use a “value assessment”.
And he talks about the benefits of doing this
Imagine getting off the hamster wheel. Imagine working fewer hours for more money.
Imagine dramatically increasing your profits. Imagine getting a sense of control over your cash flow. Imagine customers booked months in advance.
Imagine being able to take a worry-free month off. Imagine removing the lock that holds your business back.
Stark has a great trading resource called Hourly billing is crazy.
This explains why hourly billing is not good for clients and professional service companies who bill this way. And it shows people how to use value pricing instead.
By focusing on “starting a movement” to eliminate hourly billing, Stark has done extremely well.
Think about your own business and how your customers’ lives improve when they use your products and services.
How could you “start a movement” to help a lot more people improve their lives in the same way?
Graham McGregor is a marketing consultant. You can get his free marketing guide The Plan B Sales Solution at www.simplemarketinganswers.com