Lamborghini launches its first NFT collection, “Space Time Memory”

The Italian luxury car manufacturer presents a series of 5 NFT works of art associated with five “space keys” used in the International Space Station.
Italian luxury automaker Lamborghini is set to launch its first NFT collection in partnership with NFT PRO and RM Sotheby’s.
Five pairs of related digital and physical artworks will be auctioned between February 1 and February 4 on the automaker’s dedicated NFT website. The drop will include physical and digital pieces representing the company’s vision for innovation and community building.
Related | Ferrari Partners with Blockchain Firm Velas and Will Issue NFTs Soon
In creating the digital artwork for the collection, Lamborghini maintained its high standards and chose not to follow the pixelated and generally more simplistic artistic trends typically seen in NFT collectibles. Instead, the powerhouse has brought in Swiss artist Fabian Oefner – known for a series of pieces highlighting the world of mechanics with stunning photography.
To create the five art images that make up the digital side of the collection, Oefner and his team meticulously studied the engineering plans for the Lamborghini Aventador Ultimae and created an accurate sketch of what the final photograph will look like.
Then Lamborghini prepared all the necessary mechanical components for Oefner and his team to photograph at Lamborghini’s factory in Sant’Agata Bolognese, Italy. After turning the car engine parts, the artist returned to his studio near New York. Over the next two months, he combined the 1,500 individual photographs into a precise moving composition.
The art, called Space Time Memory, depicts the Lamborghini Ultimae floating above a photo of Earth taken via a weather balloon sent to the edge of the stratosphere. The engine parts came together to form an upward-launching spacecraft with a small trail of mechanical parts behind.
Each of the five works of art is associated with five unique carbon fiber physical objects. The tangible objects are part of the company’s human space exploration theme and were actually in space during a joint research project conducted by Lamborghini and the International Space Station in 2020.
The carbon fiber squares are physical Space Keys, housed in a special case and engraved with unique QR codes that match Oefner’s digital artwork that accompanies them.
Lamborghini’s Space Time Memory shares will last 75 hours and 50 minutes, the same time it took Apollo 11 to leave Earth and enter the Moon’s orbit.
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